Motivation: Opportunity to be present in industry and drive pipeline.
Objective: Have a group of experts speak to purpose-driven analytics.
For all times below, here is the Live Zoom Room that SAP staff can hang out in for attendees to join.
Tues, Oct 6 12:15pm-1pm, 2:15pm-4pm ET = Booth "Live Chat" High Traffic times – (who?)
Wed, Oct 7 12:15pm-4:30pm ET = Booth "Live Chat" High Traffic times – (who?)
Wed, Oct 7 2:15pm-3pm ET = Our "Live" Session – (prerecorded Jason, Robin, Matt and Paul)
Wed, Oct 7 3:00-3:30 ET = “Meet the Speaker" – Jason, Robin, Matt and Paul
Thurs, Oct 8 12pm-1pm, 2pm-2:45pm, 3:15pm-4pm ET = Booth "Live Chat" High Traffic time – (who?)
The pandemic has shown that “data for the sake of data” is a dead end. Leveraging oceans of data pools is of zero value if you’re not asking the right questions. At the very least, data scientists should have been warning the C-Suite of dramatically changing consumer preferences and supply chain vulnerabilities in 2018 and 2019. Creating the right use case, and aligning IT and Business teams is key to driving purpose driven analytics. Join our experts has we share how to leverage analytic toolsets and develop a strategy that allows you to quickly pivot and respond to developing trends.
This is meant to be a "podcast-style" discussion, so the timing can be more dynamic than what's shown here – we're doing this format to be distinct from the other presentations that will include slides, etc.
5m Albert Guffanti introduces topic, outline, and presenters; pass to Matt
5m Matt Gardner talks briefly on XM analytics
We're hoping you get 1 good take away if not a handful
Surveys vs Data efficiency, consolidating VoC, gleaning insight from qualitative data, automatically triggering actions, becoming predictive.
(one good consumer products story)
100 product testers to over 10,000.
greater representation across the countless activities that Under Armour’s customers participate in
Within days, athletes are providing real-time feedback that’s effortless to share across the development, design, and marketing teams.
HOVR Infinite shoe for runners
The new testing solution proved invaluable as Under Armour developed the HOVR Infinite shoe for runners
With a shortened feedback loop and the ability to conduct more rounds of testing than ever before
With our HOVR line, we’ve gained a foothold in a space we didn’t have before. Now we can do that again, and again, and again.
CLAY DEAN
Chief Innovation Officer, Under Armour
...but analytics is about way more than experience data, and the pandemic has highlighted major opportunities across industries. Jason, what trends are you seeing in the market?
~5m Jason Yeung, VP, Center of Excellence, Platform & Technologies
Where are things going with Analytics
Why are people struggling so much with Analytics?
Great thanks! I want to bring in Robin, what do you think of what Jason was talking about? How does it fit in with what you're seeing with Retailers?
~5m Robin Barrett Wilson, Retail
Retailers are struggling with silo'd environments
Getting to that omnichannel view
Are you able to see 360-degree view?
That's when you go to the business and ask what problems need to be solved?
LoB vs global organization view (inventory, etc), with analytic project to determine right focus
Client Examples, unnamed: Levi's, PVH