Nicholas,
We’ve prepared this executive summary for you—sharing how Experience Management (XM) and SAP+Qualtrics add value. Thanks for the opportunity to connect. Please reach out if there are any thoughts or questions that arise.
At its simplest, there’s a “new” category of insights becoming increasingly central to how the best business stay ahead—it’s the reason 3/4 of the Fortune 100 rely on Qualtrics for insights that drive growth and profitability. For context, here's an excerpt from a recent Forbes article:
<aside> <img src="https://img.icons8.com/ios/250/000000/search--v1.png" alt="https://img.icons8.com/ios/250/000000/search--v1.png" width="40px" /> In a statement [CEO Ryan] Smith said: "Ever since we founded Qualtrics, our goal has been to help companies have a conversation at scale about the experiences their employees and customers are having and leverage our system to take action." . . . Founded by Smith, his father and brother in 2002, Qualtrics emerged as a breakout success for Utah’s tech community, subject to a Forbes profile in 2017, before looking to go public the following year. Four days before its intended IPO that November, Germany-based **SAP plunked down $8 billion in cash**. . . ****in a deal that formally closed in January 2019.
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Why would SAP spend $8 billion on this (and maintain majority ownership in the upcoming IPO)? Because the emerging category of "experience" insights—purpose driven and AI-enhanced—are becoming a key differentiator for businesses globally.
Top companies are seeing an impact much larger than from just "doing surveys" in siloed department initiatives. By way of analogy, think about the Apple Watch verses a regular watch. They both tell time and sit on your wrist—but the Apple Watch can track your heart rate, elevation, sleep patterns, and now even your blood oxygen levels.
Like the Apple Watch, Qualtrics and Experience Management helps you orchestrate a higher-level experience strategy with actionable insights letting you do more with less, move faster, retain customers, and grow sales. From here you can skip to a few client example we gathered for you, or watch this brief video overview of the key trends and solutions driving results for clients:
https://vimeo.com/283114348/c8b5507655
Citrix is one of the world’s leading software-as-a-service (SASS) companies, serving hundreds of thousands of businesses of all sizes with products such as GoToMeeting, GoToWebinar, XenDesktop, and other cloud-based virtualization solutions. Their ROI opportunity was in consolidating onto a single experience insights platform. Their staff reported "Every time we do a study in-house, we’re saving over $100,000 versus outsourcing it." Here's a brief snapshot of the benefits they realized:
Under Armour wanted to enter a new category and knew they needed to deliver a leap-frog product to the market. Qualtrics XM delivered the platform to do rapid, adaptive concept testing with robust multifaceted insights. As the full case study states: "With a centralized directory on the Qualtrics platform, Under Armour quickly went from about 100 product testers to over 10,000." And they now evaluate over 2000 product revisions annually. That's why they turned to Qualtrics XM.
<aside> <img src="https://img.icons8.com/ios/250/000000/light-on.png" alt="https://img.icons8.com/ios/250/000000/light-on.png" width="40px" /> Watch the 2-minute Customer Video in the Under Armour Case Study
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L.L. Bean has been around for over 100 years. And as it’s grown, it’s expanded its product offerings year after year. But with interest in the brand dwindling, the L.L. Bean team found that they needed a more targeted approach. They identified their highest-value customer segment, but needed to understand what mattered to them most. That’s why they invested in Qualtrics XM.
The company has grown a loyal following for its immense selection of high-quality outdoor goods and its ongoing commitment to service excellence. But in recent years, while it maintained its strong core following, particularly in New England, L.L. Bean found itself in a sustained period of flat revenue. The brand needed a more targeted strategy to connect confidently with new customers.
